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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity Skin Stack

A dynamic, continuous scrolling format that evolves as users explore the content across the site

Overview

An immersive skin format that seamlessly reveals multiple creative states on scroll.

Each layout includes 3-5 creative sets, featuring a background (flex or flow), overlay elements, card stacks and a top banner.

Examples

LEGO

Freshlay Farms

A website mockup featuring LEGO-themed ads, including a LEGO minifigure with popcorn and the text Find the perfect gift on the right, with a purple sidebar showing LEGO icons for entertainment and gaming.

Deliverables

1: Background image
(Please choose only one option)

Option 1: Flex image panels (left and right)
Customisable individual left and right panels — ideal for creatives that require greater control and flexibility.

  • Number of background (left and right): 3-5
  • Dimensions: 600 x 1440px
  • File type: jpg, png

Option 2: Flow image background
Seamless Full-Screen: A single image that blends smoothly with the top banner for an uninterrupted look.

  • Number of backgrounds: 3-5
  • Dimensions: 2580 x 1440px
  • File type: jpg, png

2: Overlay elements
Additional elements that sits on top of the background e.g logo or packshot.

  • Dimensions: 600 x 1440px max
  • File type: png, SVG

3: Card stack

  • Number of images: 3-5
  • Dimensions: 600 x 900px
  • File type: jpg, png

4: Top banner

  • Dimensions: 980 x 270px
  • File type: jpg, png

Sticky video (Optional)

  • Dimensions: 1980 x 1080px (9:16) / 1080 x 1080px (1:1)
  • Max video length: 20/30 seconds recommended
  • File type: mp4

Total file weight

3.5mb

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.