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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity Skin Toggle

A versatile, interactive format that invites exploration through layered storytelling

Overview

An interactive skin format featuring toggle buttons that let users switch between multiple creative states with a smooth hover transition.

This format requires 3 to 4 creative sets, each made up of a background (flex or flow), overlay elements, toggle button, and top banner.

Examples

Mars

A web page mockup with M&M’s candies and colorful packaging on the left, and a display of M&M’s blondies with Easter eggs on the right. Text: “Bake it easy with these blondies” and “Get the recipe.”.

Deliverables

1: Background image
(Please choose only one option)

Option 1: Flex image panels (left and right)
Customisable individual left and right panels — ideal for creatives that require greater control and flexibility.

  • Number of background sets: 3-4
  • Dimensions: 600 x 1440px
  • File type: jpg, png

Option 2: Flow image background
Seamless Full-Screen: A single image that blends smoothly with the top banner for an uninterrupted look.

  • Number of background sets: 3-4
  • Dimensions: 2580 x 1440px
  • File type: jpg, png

2: Overlay elements
Additional elements that sits on top of the background e.g logo or packshot.

  • Dimensions: 600 x 1440px max
  • File type: png, SVG

3: Toggle buttons

  • Number of images: 3-4
  • Dimensions: 300 x 300px
  • File type: jpg, png, SVG

4: Top banner

  • Dimensions: 980 x 270px
  • File type: jpg, png

Sticky video (Optional)

  • Dimensions: 1980 x 1080px (9:16) / 1080 x 1080px (1:1)
  • Max video length: 20/30 seconds recommended
  • File type: mp4

Total file weight

3.5mb

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.