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Five smartphones and tablets display various colorful websites and digital content, including food, entertainment, gaming, and family themes, all arranged on a blue background.

Fixed wallpaper skin

Make your brand unmissable. This format surrounds the audiences with your message, delivering a bold presence across the page.

Overview

Fixed wallpaper skin creative which can be accompanied by standard display units to deliver both reach and impact in one placement.

A website page displays a food recipe featuring a bowl of rice and curry, garnished with herbs and a lime wedge. The background and banners show racks of lamb being seasoned with herbs and the text “LET’S COOK.”.

Creative requirements

Wallpaper skin image

  • Dimensions: 1700x1100px (1800x1200px on BBC Top Gear).
  • File type: jpg, png.
  • Max file size: 150kb.

Guidance: Since the skin image is non-responsive, keep key elements such as logos or text within the 150x800px gutter zone for visibility on smaller screens.

Billboard

  • Dimensions: 970x250px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 70kb

Please note: If running as part of a full takeover, please speak to your sales planner for details on what other formats you’re required to provide and see Standard display for individual ad unit specs.

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.