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Five smartphones and tablets display various colorful websites and digital content, including food, entertainment, gaming, and family themes, all arranged on a blue background.

Standard Skin - Takeover

Make your brand unmissable. This format surrounds the audiences with your message, delivering a bold presence across the page.

Overview

This is a desktop-only format designed for maximum visibility. The takeover combines a fixed background skin creative with standard display units to deliver both reach and impact in one placement.

A website page displays a food recipe featuring a bowl of rice and curry, garnished with herbs and a lime wedge. The background and banners show racks of lamb being seasoned with herbs and the text “LET’S COOK.”.

Creative requirements

Skin image

  • Dimensions: 1700x1100px (1800x1200px on BBC Top Gear).
  • File type: jpg, png.
  • Max file size (initial load): 150kb.
  • We advise to place logos or text on the skin image, please allow the ad units to provide the call to action.
  • Try to keep important imagery or logos within the gutter zone (150x800px), so it is visible on smaller screens.
  • Always blend the bottom of the skin creative to a solid colour. The site background colour can then be matched to this.

Ad units

Your takeover should also contain the following formats:

  • Billboard
  • Leaderboard
  • DMPU
  • MPU
  • Mobile banner

See Standard display for individual ad unit specs.

Please note:

  • Some ad units may vary depending on site please speak to your sales planner for details on what you are required to provide
  • Only Billboard, Leaderboard and Mobile banner formats CAN be served on Digital Advertorial pages. DMPU and MPU formats (plus non-Standard display ad formats such as Interscrollers) CANNOT be served on Advertorials.

What’s the process?

Please complete the briefing form and supply all necessary assets. If these assets include your own fonts, please provide a third party licence giving us permission to use. If you wish us to design/build (recommended), no further action is required at this stage and you will subsequently be provided with mock-ups of your ads for approval. If you prefer to design your own ad(s) then please supply the completed files to the relevant spec(s) specified above/in the template psd. If you wish to design and build your own ads then please provide the finished ad(s), adhering to the file size requirements set out, in an acceptable format (gif, jpg, png, or HTML5). Please outline/provide any tracking requirements.

If choosing HTML5, we recommend using Google Web Designer (free) to build. Click here for more information on producing HTML5 creative.

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.