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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Infinity scroll - core

Seamless storytelling that keeps your brand front and centre

Overview

Infinity scroll – core is a mobile format that keeps your brand visible from start to finish. It combines a revealing creative with an Infinity sticky banner that appears before and after your main message for a seamless, consistent presence.

Examples

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Two smartphones on a blue background display streaming service apps; one shows a promotion for Sky, the other shows TV and movie options from Sky and Netflix on the RadioTimes app.

Deliverables

⚠️ To ensure all key content displays correctly on all mobile screen sizes, please keep within the safe zones area.

1: Background image

  • Dimensions: 1080 x 1920px
  • File type: jpg, png, webp

2: Top/middle/bottom overlays

Additional elements that sit on top of the background image such as the logo, pack shot or button.

  • Dimensions: 1080 x 1920px max
  • File type: png, webp, svg (transparent background)

3: Video (Optional)

  • Video ratio: 16:9
  • Max video length: 20/30 seconds recommended
  • File type: mp4
  • Video position options:
    • positioned top, middle or bottom

4: Infinity sticky banner (Optional)

  • Dimensions: 860 x 200px
  • File type: jpg, png, webp

Initial file load

  • 1mb (excluding video)

⚠️ Ensure all assets are compressed and optimised before delivery for the best performance – tinypng.com is your friend!

All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.