Our commitment to quality content

At Immediate we put our audiences first. The trust you have in our brands is essential, and we will never do anything to jeopardise it. Our goal is to create original, enjoyable, and meaningful content that genuinely enriches your life. We promise that human creativity, originality, and editorial judgement will always lead our content creation.

We believe Generative AI (Gen AI), used responsibly, can help creators by speeding up repetitive tasks, leaving more room for creativity. That’s how we’ll use it – carefully, transparently, and to support human talent, not replace it.

Our approach to responsible Gen AI use

We follow clear principles and guidelines to make sure Gen AI is used safely:

• Clear internal guidelines – To ensure all staff understand how and when to use Gen AI responsibly.
• Careful tool selection – A thorough review process before engaging with Gen AI tools.
• Enabled experimentation – Providing staff with access to Gen AI tools to safely explore their potential.
• Training and resources – An internal training hub to equip our teams with Gen AI skills, helping them to succeed now and in the future.

How we’re using Gen AI in practice

In creating content

Gen AI at Immediate is a helpful assistant, never a substitute for human creativity. It can speed up routine tasks, giving creators more freedom to innovate. Currently, we’re experimenting in these areas:

• Research and drafting: Using Gen AI to access our owned archives quickly, helping creators prepare briefs and first drafts.
• Content checks: Tools to highlight opportunities for improving sustainability, inclusion and more.
• Editorial organisation: Using Gen AI to efficiently tag and label content, making it easier to find and manage.
• Creative design: Generating illustrative imagery when suitable photography isn’t available.

In our products and services

We’re actively testing Gen AI to enhance user experience, including:

• Better search: Helping you quickly find the most relevant content and advice.
• Personalised recommendations: Gen AI-driven suggestions that help you discover content you’ll love.
• Customisable experiences: Allowing you to tailor content to your preferences, such as adapting recipes to your diet or choosing between reading, listening, or watching.
• Smarter communication: Ensuring you receive only relevant information, in the format you prefer, reducing unnecessary distractions.
• Advanced analytics: Understanding your needs better so we can continuously improve what we offer.

Within our business operations

Across Immediate, we’re seeing exciting potential for Gen AI to improve productivity and workflow, such as:

• Streamlining administrative tasks like invoice processing.
• Supporting our developers with coding tools that increase efficiency.
• Improving internal communication via Gen AI-powered assistants and agents to support staff onboarding, knowledge sharing and to streamline admin processes.