Net Zero
Verified Net Zero target and 50% emissions cut since 2019
Immediate Climate Impact Report
Sustainable Media Made Simple
Immediate’s new sustainability framework for advertisers.
Clearer media choices. Lower impact. Stronger results.
What is IMClear?
IMClear is Immediate’s end-to-end framework that helps advertisers run effective, low-carbon digital and cross-media campaigns. It connects our sustainability leadership, first-party data and independent verification tools including GoodIQ and Scope3 into one simple system that reduces waste and increases efficiency.
The result is cleaner delivery, lower-emission attention and reporting you can trust — turning sustainability into a practical advantage for modern media planning.
Ready to run cleaner, clearer, more effective campaigns?
Book an IMClear intro callBuilt on industry-leading sustainability
IMClear is powered by Immediate’s long-term climate work – giving advertisers a low-carbon, independently measured media solution.
~40%
Lower digital emissions vs competitors
Scope3
Top 10%
Of publishers globally for sustainable delivery
Scope3
All print paper is FSC certified
Immediate Sustainability Data
100%
Printing powered by renewable energy
Immediate Sustainability Data
albert
Video production albert certified
BAFTA albert
99%
Plastic packaging eliminated from the newsstand
Immediate Sustainability Data
2m+
Covermounts reused every year
Immediate Sustainability Data
Why IMClear matters right now
Media planning is shifting fast. Advertisers are expected to deliver strong performance while also proving that their choices support wider ESG goals. That means meeting tougher reporting requirements, keeping pace with rising consumer expectations around sustainability, and reducing the reputational risk that comes from high-carbon or low-quality placements.
At the same time, scrutiny from regulators and internal sustainability teams is increasing — and carbon-only measurement no longer tells the full story.
Most tools stop at emissions. IMClear takes you further by giving you a full ESG view of your media activity, powered by independent partners including Scope3 and GoodIQ.
Content quality
Brand-safe, high-quality editorial environments that protect your reputation.
CO₂ consumption
A clear, independently verified view of emissions across the full digital supply chain.
Platform & supply-chain ethics
Transparency into partner integrity across every stage of delivery.
Corporate alignment
Insight into how your media choices support your ESG goals and sustainability commitments.
How IMClear works
A simple three-step framework that fits into any media plan.
Choose your media
Select the Immediate brands and sites that best match your audience – from food and parenting to gardening, entertainment and history.
Pick low-impact formats
Choose high-performing display, video and social formats that deliver strong attention with lower emissions.
Optimise & measure
Prism first-party targeting ensures efficient reach, while GoodIQ and Scope3 track full ESG performance – not just carbon.
You receive pre- and post-campaign reports with benchmarks, insight and actionable recommendations.
What this means for advertisers
IMClear helps you run lower-carbon, higher-quality campaigns with transparent reporting and no added complexity.
Cleaner delivery
Reduce emissions across formats through a more efficient supply chain and low-waste delivery.
Better performance
Reach high-value audiences with first-party targeting and formats optimised for attention.
Actionable ESG insight
Access verified reporting from GoodIQ and Scope3 across content quality, carbon, ethics and platform integrity.
Low-friction setup
No extras, no integrations — IMClear drops straight into your media plan with immediate impact.
How we support responsible advertising
We operate under a clear ethical framework
No high-carbon, low-welfare or non-ethical advertisers
Green production standards (AdGreen on every shoot)
Active contributors to Ad Net Zero, IAB, AOP and PPA
Helping move audiences towards more sustainable lifestyle choices through our content