Marketing Executive, London Art Fair

Marketing Executive, London Art Fair (salary £28,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

Immediate Live is the UK’s leading producer of premium consumer events. We create passion-led experiences that connect and inspire audiences to share, learn, and participate in the things they love. From art and design to craft, dance, food, and gardening, our teams bring expertise and enthusiasm to deliver unforgettable live events and online content for communities across the UK and beyond.

About the role

We are looking for a passionate and skilled Marketing Executive to work on the art & design portfolio (London Art Fair & New Designers). As a Marketing Executive you’ll be organised and creative with content and have the ability to support our Senior Marketing Executive and Marketing Manager to plan and deliver first-class multi-channel marketing campaigns to attract the right quality and quantity of visitors and to achieve maximum revenue.

As a Marketing Executive, you will;

• Work with the marketing team on the creation, development and implementation of the marketing plan to achieve objectives relating to visitor attendance and revenue targets
• Understand the objectives and timescales for the event and work to those deadlines
• Assist in the production of targeted and effective marketing materials based on a specific cohort and content strategy for each event
• Maintain the events social media posting schedule, producing reels that align to the events video-first content strategy, managing the social community responses, and reporting what is working to help grow the channels
• Help maintain day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print and media buying, and PR
• Manage email marketing using the Adestra platform, delivering segmented campaigns in line with the cohort/content strategy with well written and engaging copy
• Support with the delivery of event features (e.g. exhibits, demos and other relevant content) as required
• Ensure each event website is kept fully up to date with relevant content and consistent tone of voice in line with offline promotional material
• Liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and that maximising marketing opportunities pre, during and post-event
• Support the delivery of all sponsorship sales material and sponsorship deliverables
• Network within the industry to gain contacts, build industry knowledge and understand how we maintain a competitive edge in attracting audiences across each event.
• Customer service – managing and responding to enquires within each show’s email inbox / social media mailbox

• Ability to think creatively
• Able to work effectively within a team to deliver against agreed campaign objectives, as well as independently as needed 
• Organised, with good time management
• Experience in basic website management and experience in digital/social marketing tools and campaigns
• Experience in video editing for social media
• Effective interpersonal skills, with the ability to understand a brief and deliver against it
• Good attention to detail and an eye for good design
• Willing to learn, adapt and grow within a role 
• Goal and target driven
• Great written and verbal communication skills
• Up to date with the latest trends and best practices in marketing and measurement
• Natural networker
• Strong IT skills (Word, Excel, Outlook)
• Experience in consumer events or exhibitions would be an advantage
• Demonstrable market and industry knowledge would be an advantage
• Interest in art & design

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Claim back everyday health care cost with Medicash our Health Cash back plan
• Lease an Electric vehicle through our EV salary sacrifice scheme
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.