Audience Development Manager

Audience Development Manager (up to £43,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

Reporting into the Audience Development Lead, you will work closely as part of the wider SEO and Audience Development team, managing the SEO content strategy for a portfolio of websites, working closely with writers and sub-editors on best practice guidelines, identifying new and existing opportunities and reporting on wider performance of some of our most valuable channels. 

Search is a major channel for our websites and we are looking for an experienced Audience Development professional to support the team to defend and grow traffic. 

Key Responsibilities  

• SEO & Organic strategy development: Lead the organic growth strategy from a content perspective for the entertainment vertical. 
• Supporting editorial teams’ content strategies in the planning, briefing, writing and optimising new and existing content. 
• Analysing content performance and aiding editorial teams within brands to interpret and utilise organic performance data to optimise audience acquisition. 
• Monitoring competitor activity and performance to identify new opportunities and threats to our brands. 
• Providing audience and SEO guidance for new growth pillars in the entertainment vertical, including gaming and soaps. 
• Providing audience guidance and insights for new organic channels, such as YouTube. 
• Provide SEO expertise and thought leadership to editorial teams in how to acquire new audiences from Search and Discover. 
• Keeping updated in the world of SEO and audience development, with a specific focus on news SEO and Discover, attending events and staying ahead of algorithm changes.  
• Ensuring that key stakeholders and our communities are aware of the latest search changes.  
• Formulating wide-scale responses to any changes which may affect us in search, including algorithm updates and new search features.  
• Delivering content SEO training and development to editorial teams and key stakeholders.  
• Building and sharing audience resources and tools to support brands in improving their overall performance. 
• Stakeholder Management: Operate effectively within a matrixed organisation, balancing priorities and securing buy-in from diverse teams. 
• Work seamlessly with editorial, product, and analytics teams to align SEO strategies with wider business goals in key commercial and revenue-based KPIs, understanding the impact of decisions made on and at the top of the funnel. 
• Offer audience-led knowledge to growing areas of the business, including Subscriptions, Video, and Podcasts.  
• Work with the technical SEO team and Fabric to create website improvements from a technical and content SEO perspective.  
• Contribute towards regular reports that can be easily digested by senior members of the company. 
• Aid in the development of a team of SEOs, actively seeking to improve their skills to achieve personal and business objectives. 

As an Audience Development Manager you will have;

• A thorough understand of how Google Search, Google Discover and SEO works. 
• Strong understanding of content SEO principles, keyword research, and user intent analysis.  
• Strong communication skills and demonstrated ability to collaborate with editorial teams to craft search-optimised content strategies at pace. 
• Familiarity with enterprise SEO tools such as Google Trends, Ahrefs, Screaming Frog, SEMrush etc  
• Strong analytical skills, with proficiency in tools such as Google Analytics, Search Console, and Data Studio.

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.