Audience Development & SEO Analyst

Audience Development & SEO Analyst - 6 Month FTC (up to £31,000 per annum)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

Reporting to the SEO Lead, and working closely with the AD lead, the SEO and Audience Development Analyst is responsible for enhancing the visibility and performance of web content, driving audience engagement, and supporting strategic growth through effective SEO and content strategies. This role combines foundational technical SEO, content development, and audience insights to maximise the reach and effectiveness of our brands MFMs focus.

As an Audience Development & SEO Analyst you will;

Technical SEO

• Conduct comprehensive technical SEO audits.  
• Monitor and report on SEO performance on a weekly and monthly basis, identifying trends and actionable insights. 
• Identify and implement internal linking opportunities within existing and new content. 
• Compile monthly SEO performance reports, presenting key data and recommendations with follow-up actions to stakeholders.  

Support content management and production

•  Write SEO content briefs for the made for mums editorial teams.
• Monitor and report on SEO performance on a weekly and monthly basis. Present monthly data performance summaries to key stakeholders.
• Conduct keyword research to optimise on-page content and drive organic growth
• Conduct content audits to identify what content doesn’t perform well for the brand, as well as opportunities for improvement of content across breadth and depth of site content
• Analyse market competitors to explore new content opportunities for organic growth

Audience development and support

• Support Audience Development Managers with campaign execution and day-to-day tasks. 
• Investigate and recommend opportunities for new content verticals to diversify audience touchpoints. 

Responsibilities

• Stay informed of algorithm updates and industry news to ensure strategies remain competitive and effective.  
• Share SEO news and trends with editorial team, the wider teams, and those across the business.
• Contribute to brainstorming sessions with Made for Mums
• Demonstrate advanced proficiency in Excel for data management and reporting.  
• Utilise industry-standard tools, including Ahrefs, Screaming Frog, Google Search Console, and Google Analytics.  Collaborate with managers to develop and lead masterclasses on SEO and audience development for wider business.   
• Create and deliver training sessions for editorial teams with manager support, ensuring knowledge transfer and capability building across teams.  

• 1–3+ years of hands-on SEO experience

• In-house or agency experience is welcomed

• Strong understanding of SEO principles (on-page, off-page, technical SEO)
• Proficiency in keyword research and analysis
• Ability to conduct competitor analysis
• Familiarity with search engine algorithms and ranking factors
• Basic knowledge of HTML/CSS
• Experience with website analytics tools (e.g., Google Analytics, Google Search Console)

• SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog
• Web analytics: Google Analytics, Adobe Analytics
• CMS platforms: WordPress, Shopify, etc.
• Data tools: Excel, Google Sheets, Looker Studio
• Strong analytical and problem-solving skills
• High attention to detail
• Excellent written and verbal communication
• Ability to work independently and collaboratively

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference