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New MadeForMums Tech Awards 2025 open for entries

Friday 25 April, 2025

Entries have just opened for the awards to showcase the most trusted, family-approved innovations in parenting tech – judged by a community of parents from the MadeForMums award-winning Top Testers Club

MadeForMums, the UK’s number one parenting site for product reviews, has announced the launch of the brand-new MadeForMums Tech Awards 2025 — with entries now open.

Part of a major revamp to the MadeForMums Awards programme, the MadeForMums Tech Awards are part of a new quarterly, category-focused format that enables products to be judged and celebrated so parents can make informed buying choices.

“Our parent testers are at the heart of everything we do at MadeForMums. Every product is judged in real homes, with parents and children putting tech to the test. We also run large-scale surveys within our community, helping us reflect what parents are truly using, loving and recommending right now.”

Danielle Graph, Community Manager, MadeForMums

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The MadeForMums Tech Awards follow the hugely successful MadeForMums Toilet & Bathtime Awards, which ran from January to March 2025 highlighting the best parenting bathroom essentials.

Now, the spotlight turns to tech — from children’s smartwatches and baby monitors, to health tech, food tech and beauty innovations that make family life easier.

With real-world family testing and large-scale community surveys involving over 1,000 parents, the MadeForMums Tech Awards are a powerful seal of approval tested by parents and families at home.

“All our MadeForMums awards help parents cut through the noise by spotlighting genuinely useful innovations. Through real-life testing and feedback from thousands of families, we’re able to recommend products with confidence – and give brands trusted and meaningful recognition.”

Ruairidh Pritchard, Digital Growth Lead, Parenting at Immediate

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.