Paul Doyle, Head of Editorial on how publishers can embrace the small screen

Friday 5 April, 2024

Our Head of Editorial Video, Paul Doyle, discusses how the shift towards video content consumption is reshaping the publishing industry in this month’s InPublishing.

Immediate’s video output surged by 1,000% in a year, reflecting the growing demand for video from our audiences. With 64% of UK individuals watching digital videos daily, traditional media outlets are adapting to digital-only models to tap into the expanding video advertising market, projected to reach £5.2bn by 2024.

Immediate are committed to delivering engaging content across multiple platforms while preparing for future innovations and Paul emphasises Immediate’s investment in video production and training to cater to evolving audience preferences.

Read the full article on In Publishing, Video: how publishers can embrace the small screen