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Princess Cruises and Immediate Live launch the inaugural Good Food Show at Sea  

Tuesday 19 November 2024

Immediate Live and Princess Cruises have commenced a media-first partnership bringing the renowned Good Food Show to the seas for the first time.

The inaugural Good Food Show at Sea took place from the 2nd-16th November 2024 featuring a stellar line-up of culinary stars including John Torode, Lisa Faulkner, Gennaro Contaldo and Rachel Allen, alongside Good Food’s expert food writers.

After 35 years of delivering exceptional culinary experiences on land, this new venture brought the magic of the Good Food Show to the ocean, with a 14-night gastronomic adventure onboard the luxurious Sky Princess.

Departing from Southampton and cruising to destinations including Spain and Portugal, guests experienced a delightful array of experiences, including celebrity cookery demonstrations, tutored tastings, cocktail classes, and hands-on workshops.

Content from the nation’s favourite food brand came to life with passengers enjoying Good Food classics, meeting culinary heroes, joining live Q&A sessions, and enjoying private meet and greet dining experiences and book signings onboard.

Sky Princess sailed enthusiasts to a host of food lovers’ destinations, from the pintxos bars of Bilbão, to pastel de nata tastings in Lisbon, with exclusive shore guides curated by resident experts providing insider tips on foodie finds, hidden gems, and the best places to dine while in port.

The Good Food Show at Sea is the latest in an ongoing series of innovative activations between Immediate and Princess Cruises as it has brought its talent and unrivaled content expertise to life for passengers and promoted Princess Cruises to its 40 million strong global audience.

 

“As our partnership with Princess enters its sixth year, we’re so pleased to take it to the next level with this dedicated culinary cruise. The Good Food Show at Sea is the culmination of this great collaboration and is such a natural brand extension”

Rob Hunt, Creative Partnership Manager at Immediate

Rob Hunt, Creative Partnerships Director, Imagine, Immediate

“As it was the first cruise we’ve run I really didn’t know what to expect but I was truly blown away by the level of audience engagement. Each session was filled with lively questions, enthusiastic participation, and shared discussions that kept everyone involved. All the guests that attended our cookery clinics and panel talks guests showed genuine interest which made them a pleasure to host.”

Barney Desmazery, Skills and Shows Editor, Good Food

A bearded man with glasses resting on his head sits in a chair holding a microphone, looking at the camera and smiling gently. The image is in black and white.