Winners of the Junior Design Awards 2023 announced

Thursday 28 September, 2023

The premium fashion and lifestyle parenting website, Junior, has announced the winners of the coveted Junior Design Awards 2023, which celebrate excellence and innovation in children’s design and lifestyle products.

Established in 2011 and now in its 12th year, the Junior Design Awards celebrate the best children’s products and brands across six categories: Fashion, Interiors & Lifestyle, Books, Toys, Travel, and Food.

In honor of Junior’s 25th birthday, this year’s judging panel comprised of 25 industry experts and influencers alongside the Junior Editorial team, who each brought their wealth of experience and specialised knowledge in children’s design. The judges included Sarah-Jane Mee, Sky New Presenter and mum of two, Sergei Urban, AKA @thedadlab and seasoned parent Jakki Jones, AKA @jakkidoodles.

The 63 awards range from Best Activity Gym or Playmat, Best Baby Book, Best Car Seat Design, Best Crib/Pod/Moses Design to Best Fashion Newcomer and Best Travel Product.

Many winning entries showcased a commitment to environmental responsibility, incorporating recycled and organic materials, from TheLittleLoop’s circular fashion, Kit & Kin’s plant-based nappies and Oli & Carrol’s baby rattles to DockATot’s Cardboard Crib.

“These awards not only recognise outstanding achievements within the children’s design industry but also reflect our dedication to promoting innovation and creativity in the field.”

Bonita Turner, Editor, Junior

Headshot of Bonita Turner, Editor, Immediate Media Co.

This year marks the 25th anniversary of Junior – Junior has been the ultimate guide for modern parents covering children’s style, fashion insights, and lifestyle inspiration as well as the go to for expert advice on child development, education, health, and more.

For more information about the Junior Design Awards and to see the full list of winners, please visit