Magazine publishers launch Atria

Wednesday 28 January, 2026

Today leading magazine media publishers launch Atria, a new premium marketplace that will make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted online environments.

For the first time, advertisers will be able to run a single campaign across the UK’s leading trusted editorial brands of Bauer, Future, Hearst UK, HELLO!, Immediate, and Time Out.

The new publisher marketplace, Atria, hosted by Permutive, will make it easier for advertisers and agencies to plan and book across trusted editorial environments at scale.

Atria is powered by publisher-owned audience first party data, giving advertisers access to high-quality, brand-safe inventory and audiences all in one place.

Brands include Time Out, HELLO!, ELLE, Grazia, Good Food, Good Housekeeping, Woman & Home, Cycling Weekly, Empire, Radio Times, Cosmopolitan, FourFourTwo, Mother&Baby, BBC Gardeners World, Esquire, Red, Ideal Home, Country Walking, Car, Olive, MadeForMums, Runner’s World, MCN, BBC Top Gear and many more.

‘Atria is a hugely positive step forward for the advertising community. By bringing together the UK’s most trusted editorial brands on a single platform, we’re making it easier for agencies and advertisers to access guaranteed quality, brand-safe environments at scale – at a time where it’s never been more important. This innovation gives advertisers a smarter, more effective and transparent way to connect with our premium audiences.’

Cath Waller, Managing Director, Advertising at Immediate and Chair of PPA Magnetic

Advertisers and agencies can find out more at www.atria.co.uk or contact info@atria.co.uk.

For more info, contact PPA

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