Made for Mums - Parenting and products

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

1,500+
Products tested every year
588k
Monthly digital users
Ipsos iris May 2023
208k
Combined social media reach
Jan 2024
1.1m
Monthly page impressions
Ipsos iris May 2023
2m 45s
Dwell time
Ipsos iris May 2023

The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.

Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.

Latest news

28 January 2026

Over-55s lead 2026 travel surge

UK over-55s are driving a 2026 travel spending boost, prioritising passion-led holidays and shared experiences over leaving inheritance. With history and food trips most popular and budgets rising, the research highlights a major growth opportunity for the travel sector.

28 January 2026

Magazine publishers launch Atria

Leading magazine publishers have launched Atria, a new premium marketplace enabling advertisers to reach quality audiences at scale in trusted, brand-safe environments. For the first time, a single campaign can run across the UK’s leading editorial brands from Immediate, Bauer, Future, Hearst UK, HELLO!, and Time Out.

21 January 2026

Secret to joy revealed – stop doom scrolling and be more intentional with your leisure time

Despite being our most common leisure activity, social media scrolling brings the least joy, according to a new nationally representative study by the University of Sussex, commissioned by Immediate, revealing a disconnect between how we spend our free time and what supports wellbeing.

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