Immediate appoints Charles Cox as Performance Marketing & Acquisitions Director
Immediate, home to trusted brands that people love, have appointedย Charles Cox as Performance Marketing & Acquisitions Director.ย
Charles joins fromย Mindvalley, the personal growth platform, where he held a senior marketing leadership role. He has previously led performance marketing at Experian and held leadership positions across a range of wellness brands.ย
In his new role, Charles will oversee top-of-funnel marketing,ย withย Immediateโsย Subscriptions Acquisitions,ย andย Performanceย Marketingย teamsย reporting to him. His focus will be on optimisingย Immediate’sย owned and paid marketing channels and effectively segmenting audiences to accelerate growth.ย He will be reporting to Jess Burney,ย Immediateโsย Managing Director, Customer Marketing & Subscriptions.ย
Immediate haveย seen significant growth in subscriptions with aย totalย file of 1.2ย million subscribers, includingย 786kย digital subscriptions,ย across brands like Radio Times, Good Food,ย HistoryExtraย andย Nutracheck.ย ย
“I’m delighted to welcome Charles to Immediate. He brings a wealth of experience in digital performance marketing and customer acquisition for subscriptions, within matrix organisations. He joins at an exciting time, as we have ambitious plans to accelerate growth, building on the strong foundations we’ve laid across our marketing, data and subscriptions capabilities.”ย
Jess Burney, Immediate’s Managing Director, Customer Marketing & Subscriptions

“Immediateย has built something really impressive with aย sophisticatedย subscriptions business, supporting a portfolio of iconic brands. ย I’m looking forward to working with the team to drive growth across our marketing channels and help reach even more people with the content they love.”ย ย
Charles Cox, Immediate’s Performance Marketing & Acquisitions Director

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