Immediate, home to trusted brands people love, has announced a new multi-platform partnership with Crown Paints and Good Food, the UK’s biggest food media brand. The innovative campaign, which launches this week, is aimed at connecting the colours of travel and food with home spaces.

The ‘Colour Your Senses’ campaign showcases how Crown Paints can transform spaces in your home through a bespoke video series, content hub, and print executions. All content will connect the themes of food and travel with Crown colour choices.

Each video features a different member of the Good Food team focusing on different cuisine and colour pairings: Episode 1 sees Cassie Best, Head of Food, bringing the vibrancy of Seville to the newly-decorated Good Food kitchen, while future episodes, set in the dining and living rooms, will include Barney Desmazery, Skills and Shows Editor and Helena Busiakiewicz, Food Content Producer.

Featured shades from Crown Paints’ range will include Crimson Fox® (Spain), Woodland Wanderer®, and Grape Escape® (France), alongside mouth-watering recipes such as burrata with roasted peppers, chocolate tart with red wine glaze and crispy ravioli with creamy pesto dip also feature.

The videos, created by Immediate’s Imagine Studio, are presented by writer, blogger and content creator Claire Douglas.

• Bespoke YouTube Series: Three long-form videos hosted on Good Food’s YouTube channel.
• Digital Hub: A central content hub housing videos, alongside recipes, ingredient lists, and information on the paints featured.
• Print Sponsorship: The partnership includes a “Cook the Cover” magazine sponsorship, with the Crown Paints logo featured on the front cover of three different Good Food issues. It will also include brand mentions in the editor’s letter and colour integration with the cover recipe. Single-page display ads will run across Good Food, olive, and Easy Cook magazines.
• Amplified digital reach: The campaign will be amplified across high-impact digital formats and on the main social media platforms: Meta, TikTok, and YouTube.