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Immediate and Florette launch vibrant new campaign

A colorful salad with sliced steak is being served on a green platter, surrounded by salad greens, a bowl of dressing, two glasses of drink, and bright pink and green napkins on a yellow background.
A hand pours olive oil onto a salad with lettuce, eggs, tuna, onions, and olives. Toasted bread, a bowl of olives, and two drinks with lime are on a green table with a red patterned cloth. A bag of salad mix is nearby.
A colorful salad bowl with lettuce, cucumbers, carrots, kimchi, and shredded chicken on a green and yellow surface, with a dipping sauce, pink chopsticks, a drink with lime, and a mixed salad bag nearby.
A person holds a sandwich over a table set with salad, cutlery, drinks, sauces, and an empty red basket on colorful checkered and blue backgrounds. A Florette Mixed salad bag is visible on the left side.
A plate of mixed salad with pomegranate seeds, nuts, and vegetables sits on a patterned napkin with wooden salad servers, a small bowl of pomegranate seeds, dressing, and a Florette Crispy salad bag on a green surface.

Monday 2 June, 2025

Immediate, home to trusted brands people love, has launched ‘Elevate your plate’, a new multi-platform campaign in partnership with Florette, designed to show how fresh, simple ingredients can transform everyday dishes.

Running across Good Food’s digital, social and print platforms, the campaign champions quick, nutritious meals that add colour and creativity to the plate using Florette’s fresh salad range. It is the first time the brand has worked on a multi-platform campaign with Good Food, the UK’s leading food media brand, and is expected to reach 12 million adults.

The campaign will feature exclusive recipes, serving suggestions, and expert tips on how to make the most of fresh ingredients. From a punchy Kimchi salad bowl to a summery Chimichurri steak salad and a vibrant Super green salad, each recipe spotlights Florette as the hero ingredient or a finishing touch that elevates the dish.

The campaign will enable Florette to access Immediate’s first-party, cookieless data on its audience, enabling the business to reach a mass premium foodie audience across all Immediate sites.

“Millions of people turn to Good Food daily for inspiration on making mealtimes easier and tastier. Florette is the perfect partner to help them do just that. ‘Elevate your plate’ showcases how something as simple as a handful of salad can bring a dish to life with added texture, flavour and a fresh twist.”

Jemma Holding, Senior Partnerships Manager, Immediate

Jemma Holding, Senior Partnerships Manager at Imagine, Immediate, smiles at the camera in this black and white portrait. She has long straight hair, wears a striped top, and stands against a plain background.

Key campaign highlights include:

  • Social-first content: Recipe ideas and top tips are brought to life on Good Food’s social channels, engaging audiences where they’re already looking for cooking inspiration.
  • Digital display ads: Eye-catching adverts across the Good Food website directing users to the Elevate Your Plate hub for more inspiration.
  • Sponsorship of the June subscriber envelopes for Good Food and olive.
  • Print features: Florette is showcased in advertorials in Good Food’s print issues through the Summer and appears as the official sponsor of olive magazine’s Barbecue issue, on sale now.
  • Competition: Readers can enter to win a luxury outdoor dining bundle, just in time for al fresco season
A magazine spread featuring a close-up of hands holding a burger, plates of colorful food, and text titled “Tasty escapes” with recipes and food items on a white and orange background.
A person holds a sandwich over a table set with salad, cutlery, drinks, sauces, and an empty red basket on colorful checkered and blue backgrounds. A Florette Mixed salad bag is visible on the left side.
A colorful salad with sliced steak is being served on a green platter, surrounded by salad greens, a bowl of dressing, two glasses of drink, and bright pink and green napkins on a yellow background.
Two open magazine spreads featuring colorful food dishes. The top shows a salad with dressing, while the bottom displays burgers, fries, and a plated meat dish with recipes and text.
A hand pours olive oil onto a salad with lettuce, eggs, tuna, onions, and olives. Toasted bread, a bowl of olives, and two drinks with lime are on a green table with a red patterned cloth. A bag of salad mix is nearby.
A colorful salad with sliced steak is being served on a green platter, surrounded by salad greens, a bowl of dressing, two glasses of drink, and bright pink and green napkins on a yellow background.

“This Summer, we’re excited to partner with Immediate on a campaign that inspires food enthusiasts to elevate their plates. Their leading food brands, Good Food and olive, mirror Florette’s dedication to culinary inspiration and challenge, and their broad reach among engaged foodies makes them the perfect partner for this campaign.”

Sophie Harrison, Senior Brand Manager, Florette

The campaign was developed by Carat and Immediate’s award-winning content studio, Imagine, who led the creative strategy, production, and execution, delivering content that speaks directly to Immediate’s audiences while celebrating seasonal flavours.