Tuesday 3 February, 2026

Radio Times, the UK’s leading entertainment brand, has revealed a refreshed brand identity that unites app, website and podcast as it helps people find what’s worth watching.

Developed in collaboration with Why Projects, the refreshed look centres around a new logotype and RT digital icon by renowned designer Rob Clarke which draws inspiration from iconic Radio Times mastheads of the 1970s and 80s, whilst futureproofing the brand with a contemporary new feel.

The new digital icon – a compact, instantly recognisable RT mark – becomes the brand’s primary online signifier, representing Radio Times wherever it appears in the digital world. Bringing the icon to life, The Beam: a bold new graphic device inspired by a spotlight, will radiate from it, representing Radio Times’ role in cutting through the noise to shine a light on the entertainment that truly deserves attention.

The new colour palette pairs a deep, heritage-inspired Dark Green with a vibrant Bright Green designed specifically for digital screens, creating seamless audience experience, wherever they are consuming Radio Times’ content.

At a time when choice can feel overwhelming, our role is simple: to shine a light on what’s genuinely worth watching. This new look reflects who we are now — not just an iconic magazine, but a modern, digital-first entertainment brand that helps people spend less time searching and more time enjoying the good stuff.”
Radio Times recognises that audiences are faced with an unprecedented volume of content across TV, film and audio platforms.

Research shows that viewers spend an average of 10,920 minutes a year deciding what to watch. Radio Times exists to simplify that choice. Through expert curation and trusted recommendations, its editorial team identifies and highlights high-quality television, films and podcasts, helping audiences find what’s worth their time quickly and confidently. By reducing search time and removing uncertainty, Radio Times enables audiences to spend less time deciding and more time enjoying the entertainment that matters.

Nick Sunderland, founder and strategy lead at Why Projects said:
“We are proud to have partnered with the team at Radio Times on this important rebrand. The creative challenge was to balance the history and legacy of this much-loved national entertainment treasure whilst crafting a fresh, forward-looking identity and tone of voice that aims to connect with new audiences who want to know what’s worth watching in a world overloaded with entertainment choice.”

Stephen Brennan, Creative Director at Why Projects said:
“For me, the most rewarding part of this project was finding a way to honour Radio Times’ legacy while giving it an identity and voice that feels current and confident. Creating a forward-looking heritage icon with the support of Rob Clarke was the key to unlocking the identity.”