Wednesday 7 January, 2026

Good Food, the UK’s leading food media brand, has announced the launch of Good Health by Good Food, a fresh new sub-brand showcasing trusted health journalism content aimed at social audiences hungry for clarity and science-based advice.

Good Health by Good Food posts health videos 5-6 times a week on Instagram, TikTok and YouTube created by the expert in-house team, alongside curated content from specialist contributors delivering accessible and science-backed health advice.

The Good Health by Good Food core content pillars are:

• Healthy eating
• Wellbeing
• Fitness
• Your health, with current myth-busting content ranging from sleep, gut health, supplements to weight loss jabs, diabetes and women’s health.

Good Health by Good Food also offers recipe inspiration, such as Fibremaxxed sweet potato brownies, viral Marry-me butter beans and trending Tiramisu baked oats.

Good Health by Good Food’s team of content collaborators include Melissa Hemsley, Dr Chintal Patel, Jordan Haworth (Mr Gut Health), Divya Sharma (Dr Bowl), Caff Rabess, plus Good Health by Good Food’s registered nutritionist Melissa Kuman and Good Food’s Deputy Health Editor Issie Keeling.

The launch is supported by new research and a Whitepaper from Good Food on ‘How the UK Really Eats’. The study exposes a lack of trust and clarity, particularly among young people, about how to eat healthily.

Commissioned by YouGov, with over 2,100 respondents, the study reveals 26% of UK adults believe nutritional advice is often confusing or overwhelming. Crucially, one in five (21%) do not know which sources to trust, with nearly a quarter (24%) stating they would welcome clearer, more straightforward guidance.

This confusion is leading young adults to unverified sources, making them vulnerable to misinformation. For the 18-24 age group, social media (31%) is their top source for nutritional information, trumping the NHS or Government websites (27%) and well ahead of those who turn to doctors and health professionals (17%) or traditional food media (17%). This is despite just 2% of AI analysed nutrition video content on TikTok proving to be accurate according to research from DCU Business School.

This is something the brand is aiming to challenge with accessible science-backed content. Since soft-launching in September, Good Health by Good Food social channels have already gained an impressive 9.8m impressions, 4.3m video views and 480k engagements, as well as 8.26k followers.