Made for Mums - Parenting and products

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

700
Products tested every year
337k
Monthly digital users
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213k
Combined social media reach
Oct 2025
4m
Monthly page impressions
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2m 44s
Dwell time
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The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.

Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.

Latest news

16 October 2026

New vodcast the Late-Night Parents Club launches for parents awake at 2am

Hosted by Minah Shannon, known for BBC's The Traitors, The One Show and BBC Radio 1, the soothing, low-light series brings expert advice and companionship to parents in the early hours. Expert guests including Dr Punam Krishan, The Modern Midwife Marie Louise and relationship expert Charlene Douglas join celebrity contributors Gemma Cairney, Susie Verrill and Chloe & GB Gill.

16 October 2026

National Magazine Day launches with over 10,000 families taking part in its inaugural year

A nationwide movement uniting publishers, partners and communities to help every child discover the joy of reading.

22 September 2026

BBC Gardeners' World Magazine reveals winning garden in best-of-the-best gardens of the year competition

Oxfordshire gardener Nadine Mitschunas has been crowned winner of BBC Gardeners' World Magazine's Gardens of the Year Award, in a Best-of-the-Best edition marking the competition's tenth anniversary. The awards are proudly partnered with Crocus, the UK's most trusted online gardening retailer.

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