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A person holds a smartphone with both hands, browsing the MadeForMums website. In the background, there is a baby bassinet and nursery furniture, suggesting a cozy, light-filled room.
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MadeForMums: Helping parents make confident choices

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.ย ย 

  • We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.ย ย 
  • Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.ย 
A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UKโ€™s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

  • 700

    Products tested every year

  • 337k

    Monthly digital users

    Ipsos iris Dec 2025

  • 213k

    Combined social media reach

    Oct 2025

  • 4m

    Monthly page impressions

    Ipsos iris Dec 2025

  • 2m 44s

    Dwell time

    Ipsos iris Dec 2025

The team behind MadeForMums

Our people live and breathe their brand passions โ€“ here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.
A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.
Headshot of Janet Mtima, Digital Journalist, Immediate Media Co.
Headshot of Matthew Trask, Digital Content Creator, MadeForMums
Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.
Headshot of Emily Longman Wall, Digital Content Producer, Immediate Media Co.

Latest news

MadeForMums reveals its Toy Awards 2026 winners
4 November 2026

MadeForMums reveals its Toy Awards 2026 winners

From interactive pets and screen-free STEM activities to family games and classic baby toys, the MadeForMums Toy Awards 2026 recognise the products that have impressed parents and children through real-life testing.

Read more
IX takes the HistoryExtra Podcast from Studio to stage for STUDIOCANAL's PRESSURE
4 November 2026

IX takes the HistoryExtra Podcast from Studio to stage for STUDIOCANAL's PRESSURE

IX stages HistoryExtra Live: Uncovering PRESSURE, a live podcast recording in collaboration with STUDIOCANAL

Read more
Dr. Oetker Ristorante becomes first food brand to feature on the Radio Times front cover as Book Club partnership returns
23 October 2026

Dr. Oetker Ristorante becomes first food brand to feature on the Radio Times front cover as Book Club partnership returns

Best-selling author Dawn Oโ€™Porter joins as ambassador for year two, following a 27% increase in brand favourability

Read more
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You are always welcome to send us your CV and we will contact you, as soon as a role becomes available

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