Skip to main content
A smartphone displaying a baby products website is placed on a flat surface with baby items, including a pacifier, crocheted blanket, wooden toys, gray shoes, and a blue cloth with a bunny pattern.
Immediate staff in a meeting at Vineyard House
Made For Mums editorial meeting
Image of a mother and child learning the alphabet
White text on a transparent background reads made for mums in a playful, lowercase, and rounded font.

MadeForMums: Helping parents make confident choices

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.  

  • We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.  
  • Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers. 
A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.
  • 1,500+

    Products tested every year

  • 588k

    Monthly digital users

    Ipsos iris May 2023

  • 208k

    Combined social media reach

    Jan 2024

  • 1.1m

    Monthly page impressions

    Ipsos iris May 2023

  • 2m 45s

    Dwell time

    Ipsos iris May 2023

Latest news

Case Study: Kerrygold
1 August 2025

Case Study: Kerrygold

Read more
The best school uniforms for 2025 – tested by MadeForMums families
23 July 2025

The best school uniforms for 2025 – tested by MadeForMums families

Hundreds of MadeForMums families across the UK put school uniforms from top supermarket and high street brands to the test.

Read more
Case Study: Cuprinol
18 July 2025

Case Study: Cuprinol

Read more

Open roles on this team

View more jobs

Sorry, currently there are no open jobs in this team.

You are always welcome to send us your CV and we will contact you, as soon as a role becomes available

Email the Talent Acquisition team

Contact