Made for Mums - Parenting and products

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

1,500+
Products tested every year
588k
Monthly digital users
Ipsos iris May 2023
208k
Combined social media reach
Jan 2024
1.1m
Monthly page impressions
Ipsos iris May 2023
2m 45s
Dwell time
Ipsos iris May 2023

The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.

Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.

Latest news

28 November 2025

Immediate success at the 2025 BSME Awards

Immediate scooped two wins at the 2025 BSME Awards, with Katherine Andreou winning Launch of the Year for Minecraft Magazine and Hannah Proud highly commended for Branded Content Art Director of the Year.

14 November 2025

Immediate celebrates two wins at the Campaign Ad Net Zero Awards

Immediate picked up four wins and three commendations at the PPA Awards in London last night.

27 October 2025

Made For Mums Toy Awards 2025 winners announced

The MadeForMums Toy Awards 2025 celebrate the very best toys for all ages. Now in their ninth year, the awards are trusted by parents, retailers and industry experts, recognising products that excel in fun, educational value, innovation, sustainability and value for money, tested by real families and the MadeForMums team.

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