Made for Mums - Parenting and products

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.

We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.
Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers.

A woman in a leopard-print dress looks down while assembling or inspecting a white baby crib in a brightly decorated store with other baby items in the background.

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

700
Products tested every year
337k
Monthly digital users
Ipsos iris Dec 2025
213k
Combined social media reach
Oct 2025
4m
Monthly page impressions
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2m 44s
Dwell time
Ipsos iris Dec 2025

The team behind MadeForMums

Our people live and breathe their brand passions – here are some of our expert team members

A smiling person with glasses and a shaved head, wearing a long-sleeve shirt, poses with arms crossed against a plain background in a black and white photo.

A young woman with long, straight hair smiles at the camera. She is wearing sunglasses on her head and a casual top. The background shows an outdoor, natural landscape with trees and sky, in black and white.

Black-and-white selfie of a person with straight dark hair, bangs, and large round glasses, wearing a sleeveless light top, smiling slightly in a brightly lit indoor setting with office furnishings in the background.

Latest news

2 April 2026

BBC Gardeners’ World Magazine 2 for 1 Gardens card and guide returns for 2026

BBC Gardeners’ World Magazine’s 2 for 1 Gardens card returns for 2026, offering 2 for 1 entry to over 360 beautiful gardens across the UK and Ireland.

30 March 2026

Immediate appoints Heather Payne as new Chief Technology and Product Officer

Heather Payne joins Immediate as Chief Technology and Product Officer, to lead digital product development and drive audience growth through data, personalisation, and new services.

27 March 2026

BBC Gardeners’ World Magazine launches ‘Make a Metre Matter’ with Ecotalk

BBC Gardeners' World Magazine’s Make a Metre Matter campaign is back for 2026, to inspire the British public to transform just one metre of space for the good of the planet, following an outstanding 15,523 square metres pledged last year.

View more news stories