BBC Good Food gets ready for one of its busiest days of the year

Friday 17 February, 2023 got six million page views last Pancake Day, second only to Christmas Eve.
Almost one third of the traffic went to Easy pancakes recipe, with users staying for an average of 11 mins – about the time it takes to whisk up and flip a batch of pancakes.

Traffic peaked around 6:00pm on Shrove Tuesday in 2022, suggesting pancakes are a dinner essential on Pancake Day for millions of UK households.

New for this year are Spicy kimchi pancakes , Cherry bakewell crêpe cake and Pancake inspired cocktails
BBC Good Food, the UK’s number one food media brand, is gearing up for one of its busiest days of the year. Last year on Shrove Tuesday got six million page views — the second highest number in a single day after Christmas Eve. Almost one third of page views were for a single recipe: Easy pancakes by BBC Good Food’s Food Director Cassie Best.

In second place was Perfect pancakes recipe, third was the recipe for American pancakes, followed by Classic crêpes. Reflecting changing diets, the recipes in eighth and ninth place respectively were’s Easy vegan pancakes and Gluten free pancakes.

“Judging by the millions coming to BBC Good Food for pancake recipes, we are a nation of pancake lovers, and it’s not hard to see why. Even with increasing food prices and high energy bills, pancakes require just basic ingredients and cook quickly on the hob. To make our top-ranking Easy pancakes you only need flour, eggs, oil and milk whisked together and a drizzle of oil for the pan. They are also incredibly versatile and extremely moreish — you can add whatever toppings you fancy, or just classic lemon and sugar, and they’re easily adapted for different diets.”

Cassie Best, BBC Good Food’s Food Director

Flipping a pancake takes practice and hand-eye coordination but plenty are willing to try, BBC Good Food’s skills video How to Flip a Pancake was the second most viewed video on last year on Pancake Day, second only to How to make perfect pancakes.

For pancake-lovers seeking more variety, has over 200 recipes including the popular Easy protein pancakes, and for the perfect accompaniment after all the whisking and flipping, Pancake inspired cocktails including the lemon and honey-flavoured Bee’s knees cocktail.