We harness AI technologies to accelerate content creation, optimise ad experiences, and generate deeper insights for more personalised content
We are digital innovators. We are leveraging AI to improve content creation, optimise our ad propositions and experiences, and generate deeper audience insights to create more tailored content experiences.

The prevalence of AI-generated content on the internet enhances our competitive edge as a trusted publisher
We believe that the proliferation of AI generated content on the open-internet (including social platforms) gives us as publishers a competitive advantage. In an age where content is everywhere, it is not just about what you see, but also about where you see it, and how you interact with it. People want content they can trust. And when they see content from one of our brands, they know they can trust it.

As we continuously innovate with AI to improve user experience, we ensure trust through a robust AI code of practice
As we leverage AI to redefine content creation and advertising, we are obsessively focused on user experience, community engagement, and personalised delivery. All while adhering to our robustly developed AI code of practice which ensures we maintain the trust and loyalty of our audience and our advertising partners.

At Immediate we’re leveraging the power of AI in content creation and advertising, to deliver personalised, effective, and engaging experiences for our audience and clients. Yet we’re doing this while keeping trust at the centre of all we do. Producing content built on lived experience, nuanced understanding, and curated expertise, we are using AI to elevate the creation of truly engaging content that our audiences love and trust.

A revolution in content creation
AI is revolutionising how we create and deliver content, making it more relevant and engaging than ever. AI tools allow us to repurpose content within seconds. Podcasts become articles, articles become videos, and ideas become a reality. In a world where everything is multiplatform, AI is enabling us to leverage the power of our creatives across multiple platforms with ease.

By automating mechanical tasks, and streamlining workflows, AI frees up time – allowing us to invest in the creativity of our content teams. AI is also powering our innovative Context 2.0 solution – allowing us to craft targeted and personalised advertising experiences without recourse to third party cookies. This enables us to tailor content experiences to individual users, fostering deeper engagement and loyalty.

We also utilise AI to continuously optimise our advertising solutions, creating adaptable and interactive ad formats that boost engagement and enhance our advertising effectiveness.

The increasing value of trust
But with AI-generated content flooding the internet, trust and reliability are becoming more important than ever. At Immediate, we know that our content lives or dies on trust. In a world where it’s not just about what you see but also where you see it and how you interact with content, our platforms stand out.
People want content they can trust, and our brands deliver that trust consistently. Our audience knows that when they read an article, follow a recipe, or receive a recommendation they’re receiving information they can rely on, from a brand they trust. Our focus on creating seamless, engaging experiences that go beyond passive consumption into active interaction and engagement helps create lasting relationships with our users.

Embracing the future
We are not just adapting to the changes brought about by AI and the evolving digital landscape; we’re leading the way. Our obsession with delivering our audiences with engaging, trustworthy and hyper-relevant content – alongside our highly trusted portfolio of brands, sets us apart in the ever competitive media landscape.

Interested in advertising with us? Do get in touch as we leverage the power of trust and embrace the future of AI enhanced content creation and delivery.