In a changing media landscape we are all about trust and quality
Premium publishers like Immediate stand out in the ever-changing digital environment by offering stable, high-quality content that consumers and advertisers can trust. This trust is built on a foundation of editorial robustness, well-researched information, and brand safety.

Premium publishers benefit both consumers and advertisers
For consumers, premium publishers provide reliable and curated content in an internet replete with disinformation. For advertisers, they offer brand-safe, high-impact, and targeted ad placements, especially crucial in the era of declining third-party cookies, relying on their own data and audiences.

Why Immediate is THE premium publisher 
Immediate excels due to its audience-first approach, data-driven strategies, exceptional cross-platform reach and brand-safe environments. All this is combined with our unique ability to spark joy in our audiences, driving engagement and ensuring our users keep coming back to us.

What is premium publishing?

In a digital media environment where everything appears to be constantly changing, premium publishers are a rare breed. Successful, safe, and having stood the test of time, they represent a beacon of stability, brand safety, and unwavering quality. Some – like Radio Times – have been around for over 100 years. They’re a by-word for high quality content, loyal & highly engaged audiences, and brand safe environments.

Why is premium publishing more important than ever?

For consumers
In an internet awash with irrelevant, unreliable, and harmful disinformation, consumers need brands they can rely on. Premium publishers provide editorially robust, well-researched, and carefully curated content that consumers can trust.

For advertisers
In a world where 22% of all digital advertising spend in 2023 was attributed to fraud, advertisers need ad inventory they can rely on. Premium publishers provide brand safe, high-impact and targeted ad placement – delivered to an engaged and trusting audience.

And with the imminent (albeit delayed) death of third party cookies, advertisers can no longer target users based on external third party data. Instead advertisers must rely on publishers’ own data, and audiences. Advertisers need to know the who, where and what of their audience in order to reach them – and to do this they’ll need to work directly with premium publishers.

Why Immediate is THE premium publisher

We are audience obsessed
The audience comes first in everything we do. The content we create, the ads we serve, the communities we foster – are all obsessively curated to meet and exceed the needs of our 22M strong audience across 9 brands, and core verticals of food, entertainment, gardening and much more.

We are data first
Our data-first audience solution supports advertisers across the entire campaign lifecycle. From planning to execution and everything in between, our privacy led and sustainability focused data solution enables exceptional advertising delivery, effectiveness, and analysis.

We have exceptional cross-platform reach
Immediate is home to 15 iconic brands spanning 8 core verticals, with over 21M adults engaging with our brands monthly. We are therefore home to one of the most diverse audiences in the UK, spanning digital, social, audio, magazines and events.

We are brand-safe
All our content is brand-safe. We produce content that helps people do more of what they love. Our focus on producing content that enriches lives ensures a safe and enjoyable environment for both our audience and advertising partners.

We spark JOY
Ultimately we spark joy by delivering content that resonates with the passions and interests of our diverse audience. We ignite inspiration and curiosity – presenting advertisers with valuable opportunities to effectively connect with an audience eager for meaningful interactions with their brands and products.

Join us in delivering exceptional advertising experiences and reaching our highly engaged audience. Contact us now to explore how Immediate can elevate your brand and advertising strategy.

• Halo effect: When readers see ads on a site they already have a high level of trust and engagement in them those feelings transfer onto the ad being seen
• Premium publishers are 3x more effective in driving brand-uplift metrics such as favorability, consideration and intent to recommend. ¹
• Display and video ads on DCN premium publisher sites had an average of 67% higher brand lift than non-DCN publishers, confirming that premium sites deliver premium performance. ²
• Premium publisher effectiveness is driven in part by higher viewability rates which include lower levels of invalid traffic. ³
• Premium Publishers see 50-60% higher time spent than non-premium publishers ⁴
• Premium Publishers see 60-70% higher engagement ⁵