Sustainability pays

Our best-in-class green media products, including green media buying, sustainable first-party data, and carbon offset options, ensure that buying with Immediate uses 90% less carbon than the Open Marketplace, making us the clear choice for environmentally responsible advertising.

We’re passionate about reducing our own, and the wider industry’s, carbon footprint

At Immediate, we recognize the environmental impact of our industry. We are committed to reducing our carbon footprint by partnering with AdNetZero, Scope3, and OpenX. We’ve optimised our technology stack to minimise emissions, and we’re proud to be a carbon neutral company. We publish an annual carbon usage report and are committed to Science Based Targets initiative (SBTi) reduction targets.Our partnerships with the Plastic Bank Project and the Woodland Trust Emergency Tree Fund further highlight our commitment to environmental responsibility.

We leverage the power of our brands to champion sustainability

We use our platforms for creative storytelling that inspires climate action. Our content promotes sustainable choices, and we offer our advertising partners green media products, sustainable first-party data, and carbon offset options. Our dedication is reflected in initiatives like GoodFood Carbon Calories and our sustainable production practices.

At Immediate, we understand the impact our business has on the environment. That’s why we’ve partnered with best-in-class technologies to reduce our carbon footprint and help create a sustainable future: for people, the planet, and for our partners.

Why Are We Doing This?

In 2023, the digital ecosystem was responsible for 3.5% of all greenhouse gas emissions, with advertising and marketing operations making up the vast majority. As a digital and print publisher with 9 brands and a combined audience of over 22 million, we recognize our responsibility to both people and the planet. But we also realise the power we have to deliver change and do our part in creating a sustainable future for our company and the planet.

More broadly we realise that the wider marketing and advertising industry can accelerate the transition to a more sustainable economy. We can drive value over volume and utility over excess. By telling different stories and setting new norms, we can create a culture of sustainability that goes beyond the digital publishing industry and into the wider economy.

How Are We Doing This?

We’re working with industry partners like AdNetZero, AdGreen, Scope3, and OpenX to cut the carbon emissions of our digital ad products. Additionally, we’re actively collaborating with the wider industry through the AOP, PPA, and IAB to share best practices and speed up progress.

We conduct sustainability training across our commercial operations, including AdGreen and Albert for our Imagine creative studio. Our wider advertising team has trained with The Give Back Project, and we’ve joined the Change the Brief alliance to enhance our efforts in incorporating sustainable content wherever possible.

For People, for the Planet, and for Our Partners

Sustainability is a win-win-win for people, the planet, and our advertising partners. For our partners, sustainable advertising solutions provide better transparency and measurement. As a sustainable publisher we have faster pages and better user experience. Our sustainable ad-tech solutions enable faster ad load times for improved viewability and attention, delivering better experiences for our audiences and higher impacts for our advertisers.

We also offer best-in-class green media products: green media buying, sustainable first-party data, carbon offset options, and in-house measurement. Our Imagine studio focuses on sustainable production, offering bespoke formats – and is proud to have achieved AdGreen certification for larger projects.

At Immediate, sustainability is not just something we do; it’s who we are. Contact us to explore how you can partner with us in delivering sustainable, high-impact advertising solutions.