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A woman and a man sit together at an outdoor table, sharing a meal and smiling. The table is set with plates of food, drinks, and a wine glass. Tall trees and greenery are visible in the background.

Good Food Nation 2026 - How the UK Really Eats

Now in its 13th year, the Good Food Nation survey examines what's shaping the nation's attitudes towards food. Based on more than 2,000 respondents, the 2026 report explores five key themes: meal inspiration, the definition of cooking, barriers to cooking, the emotional impact of food, and attitudes to meal planning. The findings are invaluable for brands who want to better serve their customers and positively impact the way the nation eats.

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Good Food Nation 2026 - How the UK Really Eats
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Good Food Nation 2026 - How the UK Really Eats

Now in its 13th year, Good Food Nation 2026 uncovers how the UK really eats - and what it means for brands.

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Joy Test - What Really Makes Us Happy?
5 June 2026

Joy Test - What Really Makes Us Happy?

Immediate partnered with the University of Sussex to survey nearly 10,000 people on what truly brings joy. The findings are clear: intentional activities like gardening, cooking, and listening to the radio make us measurably happier. Social media, despite being our most frequently engaged with leisure activity, ranked last.

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How UK holidaymakers are planning their travel in 2026
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