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Three men with surfboards stand on a beach at sunset, looking toward the ocean with smiles and anticipation. The scene is calm, with soft lighting and gentle waves in the background.

How UK holidaymakers are planning their travel in 2026

Travel is a top spending priority in 2026, with many UK residents choosing trips and experiences over saving for later life or inheritance. A YouGov survey of 2,000+ adults, commissioned by Immediate, highlights travel plans, spending, preferences, and attitudes toward enjoyment, passion, and inheritance.

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How UK holidaymakers are planning their travel in 2026
30 April 2026

How UK holidaymakers are planning their travel in 2026

Travel is a top spending priority in 2026, with many UK residents choosing trips and experiences over saving for later life or inheritance. A YouGov survey of 2,000+ adults, commissioned by Immediate, highlights travel plans, spending, preferences, and attitudes toward enjoyment, passion, and inheritance.

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