The world’s leading Cycling media network

Cycling is the world’s biggest global sporting goods market. The UK market alone is worth £1.9bn, including £1bn in bike sales, and it's growing.

We live and breathe bikes. Our passion and expertise allows us to speak directly to cyclists with authority and credibility. Our followers can’t wait to find out what we think about products and events and they can’t wait to share that with their friends.

And that’s why we’re the most influential cycling media network in the world, reaching 3.8m cyclists a month; our market leading brands create inspiring content, engaging with passionate riders through print, digital, video and live events.

Key Facts


cyclists reached each month


global web users


video views on YouTube


active social media audience


intended purchasers each month


show visitors