Sales Executive

  • 15.04.2024
  • London, England, United Kingdom
  • Advertising

Job description

Sales Executive, IM Direct (£27,000 plus commission)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!

About the role

As a Sales Executive, you will be responsible for generating revenue into the IM Direct section across a broad range of advertising categories and titles. Our strong presence in food, entertainment, motoring, gardening and culture means we are uniquely placed to help clients reach potential new customers and ultimately grow their business.

We take a consultative approach to understand each client’s needs, challenges and market, and we create opportunities that we know will work for them. You will need to nurture existing relationships and develop new ones. You will be expected to generate maximum possible revenue and work to deadlines.

This is a great opportunity for a recent graduate or an individual looking to start a rewarding career in Sales!

As a Sales Executive, you will;

  • Play an active role in achieving sales targets, developing new business, growing existing business and increasing market share
  • Maintain and service existing classified advertisers to maximise revenue
  • Canvass new advertisers from a range of sources, including competitive magazines and exhibitions and online/social media to increase revenue into our brands
  • Service your agencies and develop key relationships via phone, email and sometimes face to face meetings
  • Maximise the number of calls and ensure that the optimum percentage of time is spent on the phone to new and existing clients, to maximise selling opportunities
  • Achieve or exceed all revenue targets
  • Be aware of client’s circumstances, business and market trends, magazine changes and budgets, to remain informed and maintain a high level of professionalism
  • Initiate ideas to help build the classified sections
  • Sell digital advertising and other digital channels
  • Report all sales activities on Salesforce
  • Attend the weekly meeting and prepare figures for review
  • Liaise with the production department on ad copy on a regular basis
  • Ensure pages are filled to deadline
  • Monitor and analyse competitive media for business leads
  • Take an active interest in the relevant industry, and to make every effort to stay up to date with all industry developments


A can-do approach with an aptitude to learn quickly and must demonstrate the following competencies:

  • Action Oriented - Enjoys working hard. Full of energy for the things perceived as challenging. Seizes more opportunity than others
  • Drive for results - Can be counted on to exceed goals successfully. Is consistently one of the top performers. Steadfastly pushes self and others for results
  • Interpersonal Savvy - Relates well to all kinds of people within and outside the company. Builds rapport easily. Builds constructive and effective relationships. Uses diplomacy and tact. Can diffuse high tension situations comfortably
  • Team Player - Works as part of a team to achieve common goals through shared ambition, communication, and collaboration. Actively contributes to the team, understands team goals. Supports other team members and knows when to ask for help. Does not work in an isolated way. Encourages input from others. Bounces ideas off other people. Works together to create best outcome/result for the team
  • Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect
  • Friendly & Sociable - Has a positive outlook, wants to join in and enjoy work


  • A relaxed working environment with regular socials including a summer festival
  • Immediate Community webinars, well-being initiatives and Mental Health First aiders
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
  • Tailored training and development through our Love Learning platform
  • A progressive and transparent culture with clear career progression
  • Flexible/hybrid working plus early finish Fridays
  • Cycle to work scheme
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
  • Competitive pension plans and Life Assurance
  • A newly renovated modern office with lots of collaborative spaces

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

We work with talented, driven people to make our vision reality

Such an amazing team requires nothing short of the best. That’s why we put a lot of effort into creating a work environment they deserve.

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