Company POVs

Immediate’s trust and quality drives our consent management strategy
Our approach to consent management centres on building trust and delivering high-quality content. This strategy ensures users are more willing to give their consent, which in turn enhances ad targeting, performance, and revenue.

We are leveraging the power of contextual advertising to continue to deliver personalised ads to non-consenting users
Immediate is leading the shift to Contextual 2.0, which leverages advanced AI and natural language processing to deliver personalised, privacy-centric ads without relying on user consent.

We are therefore able to offer superior contextual intelligence, brand safety, and ad performance
Our tools increase available inventory, ensure compliance with blocklists, and improve ad placement accuracy, significantly improving views and clickability.

OMP is on the way out, direct deals are the way forward
With the deprecation of third-party cookies we believe that advertisers will no longer be able to rely on the Open Marketplace for effective ad delivery. Instead we’re getting ready to see a strong shift in priority towards Programmatic Direct, Private Marketplaces, and Direct deals. Our superb data insights tools enable us to see the audiences our advertisers are currently targeting in the OMP, and help them replicate and activate these audiences even more effectively via direct deals.

We see a strengthening in advertiser-publisher relationships
In this new digital landscape, advertisers need to know their audience better and work more closely with publishers. We leverage our first-party data insights to help advertisers profile and target their audiences more effectively. This collaboration is crucial for advertisers to thrive as the industry transitions away from third-party cookies.

We’re embracing new technologies and innovation
We are pioneers in innovative solutions like Data Clean Rooms, which enable advertisers to match their audiences with ours and gain deeper insights. As leaders in the post-cookie world, our commitment to forward-thinking and experimental approaches ensures that advertisers can navigate the new privacy-first environment successfully, utilising innovative technologies to enhance ad performance.

We harness AI technologies to accelerate content creation, optimise ad experiences, and generate deeper insights for more personalised content
We are digital innovators. We are leveraging AI to improve content creation, optimise our ad propositions and experiences, and generate deeper audience insights to create more tailored content experiences.

The prevalence of AI-generated content on the internet enhances our competitive edge as a trusted publisher
We believe that the proliferation of AI generated content on the open-internet (including social platforms) actually gives us as publishers a competitive advantage. This is because in an age where content is everywhere, it is not just about what you see, but also about where you see it, and how you interact with it. People want content they can trust. And when they see content from one of our brands, they know they can trust it.

As we continuously innovate with AI to improve user experience, we ensure trust through a robust AI code of practice
As we leverage AI to redefine content creation and advertising, we are obsessively focused on user experience, community engagement, and personalised delivery. All while adhering to our robustly developed AI code of practice which ensures we maintain the trust and loyalty of our audience and our advertising partners.

Sustainability pays
Our best-in-class green media products, including green media buying, sustainable first-party data, and carbon offset options, ensure that buying with Immediate uses 90% less carbon than the Open Marketplace, making us the clear choice for environmentally responsible advertising.

We’re passionate about reducing our own, and the wider industry’s, carbon footprint
At Immediate, we recognize the environmental impact of our industry. We are committed to reducing our carbon footprint by partnering with AdNetZero, Scope3, and OpenX. We’ve optimised our technology stack to minimise emissions, and we’re proud to be a carbon neutral company. We publish an annual carbon usage report and are committed to Science Based Targets initiative (SBTi) reduction targets.Our partnerships with the Plastic Bank Project and the Woodland Trust Emergency Tree Fund further highlight our commitment to environmental responsibility.

We leverage the power of our brands to champion sustainability
We use our platforms for creative storytelling that inspires climate action. Our content promotes sustainable choices, and we offer our advertising partners green media products, sustainable first-party data, and carbon offset options. Our dedication is reflected in initiatives like GoodFood Carbon Calories and our sustainable production practices.